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mailing list

Mailing List Management: You’re Asking the Wrong Question

Here’s a question that’s on everyone’s mind when they start thinking about their mailing list:“Which service should I use?” “Which service should I use?” You’ve probably wondered yourself and may have already spent a few hours (or days, or weeks) researching your options. Stop! This is a question you should be asking just yet, and it’s […]

3 Simple Changes to Improve Your Landing Page Conversion Rates

Your visitors are highly skilled skim readers, In fact, you probably browse the Internet at lightning speed, too, scanning titles and subheads, picking out keywords in a blog post so that you can get to the next thing. Your goal is to capture their attention and excite their interest long enough to entice them to […]

Increase Conversions: Split-Testing Simplified

Email marketing truly is a numbers game. Increase conversions rate, Increase your list size. The larger your list, the more sales you will make. But there’s more to improving conversions and growing your list than just creating better offers and attracting more traffic. Each piece of your email list building and marketing effort has a […]

list engagement what to mail

List Engagement: What to Mail

Enticing your readers to join your list is just a small part of your overall list-building goal, achieving great List Engagement is the next big step.  Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well. That said, here’s […]

Price V Power How to Choose an Email Software Provider

Price vs. Power: How to Choose a Email Software Provider

Aside from time and location freedom, the biggest benefit to starting an online business is the lack of start-up capital required. You don’t have to buy inventory to stock a store. You don’t have to spend a lot on equipment. And you don’t have to pay out for employees and insurance and all those other […]